#19 Research and Inspiration

Research
Logo: a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition, need to be simple but able to stand out in a crowd 
Business Card: typically includes: logo, company name, employee name, title, phone number, fax number, email address, company address, and web address, typical margin is .25" to .125" 
Inspiration

I like the way orange color and simple circle that is obviously a tangerine but isn't overdone. The orange and red give it a vibrant edge.

I like the way the A is in the circle and is made up of flowing lines.

I like the way the branch interacts with the with the As and it looks like it was just blown by the breeze. It is a very calm logo.













Research
Letterhead: a printed piece of paper used to send letters, memos, etc. Typically includes: logo, company name, company address, phones number, fax number, and web address
Envelope: the packaging that contains the letter/form when being mailed, standard #10 envelope. Typically includes: logo, company name, company address 
Inspiration
I like the bright, fun colors and circle and stripe contrast. I also like the way the colors are on both the bottom and top.

I like the way the design is all on one side and leaves the page very open.
















These pieces have unity with the recurring logo and gentle wave at the bottom.

Stationary Package

• the printed pieces that a company utilizes for communication purposes
• when establishing a business, it is very important that all communication are well coordinated and that the message of the organizations is presented consistently  
• includes business card, letterhead, and envelope 

Business Card

• an essential part of a stationary design
• when you hand someone your business card, they will form an immediate opinion abut your company
• you business card does more that tell people how to find you, it something about our company- its mission, its culture, and its goals
• everything from the colors, fonts, the texture, shade , and gloss of the paper you print on says something about you
• typically includes: logo, company name, employee name, title, phone number, fax number, email address, company address, and web address
• must be 2" by 3"
• horixontal or vertical orientation
• check for accuracy 
• check for unity......continuity among other pieces 
• typical margin is .25" to .125" 

Letterhead

• a printed piece of paper used to send letters , memos, etc. 
• typically includes: logo, company name, company address, phones number, fax number, and web address
• most of paper clear
• design tips: must be 8.5" by 11" (standard), must be vertical orientation, must leave room to write, check for accuracy, check for unity....continuity among other pieces 

Envelope

• the packaging that contains the letter/form when being mailed, standard #10 envelope 
• typically includes: logo, company name, company address 
• design tips: must be 9.5" by 4.125", horizontal or vertical orientation, must leave room for recipients address and stamp, check for accuracy, check for unity....continuity among other pieces 

Assignment #18 Research and Inspiration

Research
wordmark- the company's full name
lettermark- the company's intials
in colors- orange, yellow, purple, pink, blue, pastels, neutrals
trends- less 2D, fruit, triangles, commas, banded, looptyloos, series of logos, gradients
Inspiration

I like the way the i is cleverly shown to be dead when he word is killed. It shows how you can play with the letters of the name.

I like the way the top of the i is done and the line around the word. The font is also appropriate, not to childish or old, just a font.

I think the font used works very well for the company. It is flowy and energetic without being over the top or overwhelming.

Assignment #17 Research and Inspiration

Research

Color plays an important role in logo design because it can illicit certain feelings and emotions. For teen and young adult audiences vivd colors and neutrals are the current trend while older adults may want pastels. Logos need to be simple.

Inspiration 

I like the way the letters combine in this logo along with the star. Its simple and gets the companies initials across. 

This logo is fairly simple and used the principle of figure/ground by making the letters also a part of the face. 

Logos

Logotype: a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition, most commonly referred to as a LOGO.
Numerous inventions and techniques have contributed to the contemporary logo including lithographic languages such as Egyptian Hieroglyphics, coats of arms, watermarks and the development of the printing technology.
By the 1950s an avant-garde artistic movement in Europe became an international, commercialized movement in the US and else where. The visual simplicity and conceptual clarity that were the hallmarks of Modernism formed a powerful toolset for a new generation of graphic designers.
Less is more
Modernist inspired logos proved successful and logo design has become an important area of graphic design, even though it is one of the most difficult to perfect. This is because logos are meant to represent companies brands or corpoate identities and foster their immediate customer recognition.
Logos need to be simple but able to stand out in a crowd

Five principles of effective logo design
1. Simple-easy to recognize, have something unexpected or unique
2. Memorable- keeping it simple yet appropriate
3. Timeless- will yours stand the test of time? will it still be effective in 10, 20, or 50 years?
4. Versatile- works across a variety of media and applications, is your logo still effective in color?
5. Appropriate- for the audience

full color process- CMYK (cyan, magenta, yellow and black)
spot color- method of specifying and printing colors in which each color is printed with its own ink, only effective with one, two or three colors. Pantone matching system (PMS), every printer in the world uses pantone.
Color can illicit different feelings and emotions form the audience. Color should be appropriate for the age, gender, and cultural demographics. Colors follow trends. Keep color use to a minimum, no more than three so the client doesn't have to pay as much for their logo.

combination mark- a logo that includes text and a visual that are integrated.

iconic or symbolic- more abstract, compelling yet uncomplicated images

wordmark or lettermark- logos with only text, woodmark is the full company name, lettermark is only the initials