the printed pieces that a company utilizes for communication purposes
when establishing a business, it is very important that all communication are well coordinated and that the message of the organizations is presented consistently
includes business card, letterhead, and envelope
Business Card
an essential part of a stationary design
when you hand someone your business card, they will form an immediate opinion abut your company
you business card does more that tell people how to find you, it something about our company- its mission, its culture, and its goals
everything from the colors, fonts, the texture, shade , and gloss of the paper you print on says something about you
typically includes: logo, company name, employee name, title, phone number, fax number, email address, company address, and web address
must be 2" by 3"
horixontal or vertical orientation
check for accuracy
check for unity......continuity among other pieces
typical margin is .25" to .125"
Letterhead
a printed piece of paper used to send letters , memos, etc.
typically includes: logo, company name, company address, phones number, fax number, and web address
most of paper clear
design tips: must be 8.5" by 11" (standard), must be vertical orientation, must leave room to write, check for accuracy, check for unity....continuity among other pieces
Envelope
the packaging that contains the letter/form when being mailed, standard #10 envelope
typically includes: logo, company name, company address
design tips: must be 9.5" by 4.125", horizontal or vertical orientation, must leave room for recipients address and stamp, check for accuracy, check for unity....continuity among other pieces
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