Monday, January 30, 2012

The Creative Process

the creative process- a series of steps repeated every time you design something

why is this process important?
1. it improves consistency
2. the ability to plan and time your work
3. raise the quality of your work
4. communicate mor effectively and in a more professional manner

the creative process steps
1. research- the audience, the client, the competition, anything you don't know and should or anything that would help.
2. brainstorm/inspiration- coming up with ideas that are unique or innovative while still following current trends. coming up with adjectives to describe how it should look, ask yourself some questions: what kind of message am i trying to communicate, who is my audience, what am i trying to tell them, what kind of color/style will work for this audience.
3. sketching- thumbnails, shows your thoughts and ideas in the moment
4. execute- implementing our ideas and inspiration, pulling all of our thoughts together to start creating your design, don't force an idea
5. critique and revise- take a step back and look at the piece with an objective eye. make sure the design effectively conveys the message to the intended audience.

Friday, January 6, 2012

Photo Composition

Snapshot or photograph?
snapshot- they aren't planned out, to record a moment in time, a quick shot.
photograph- planned, an image taken with care and thought.


Rules of Composition 
rule of thirds- imaginary lines drawn dividing the frame of your camera into thirds, both horizontally and vertically, avoid the center frame, place the focal points where the lines intersect, doesn't have to be exact, place the horizon line at the top or bottom horizontal divider, or fill up your frame
leading lines- not going to happen all the time, use the lines created by the foreground or background to lead the viewer's eye through the photo, lines can draw attention to one or more intended subjects or a single focal point,
point of view- change the way your subject is perceived by changing the camera position, if u want a subject to seem tall make the camera look upwards or you can do the opposite
simplicity- not going to happen all the time, keep you background simple and clear of clutter, the mood and effectiveness of a photo can be altered by what is in the background, a chaotic composition will cause the viewer to look away