target audience- who is going to see the design and who you want to pull in with the design
message- what the design should be communicating to the target audience
work ethic- is hard working, how well you get along with others, being on time, managing your time, being organized, perseverance, asking for assistance when it is needed, being helpful
employability skills-skills required not only to gain employment but also to progress within a company.
manners, portfolio, good attitude, and how you present yourself
20/20 Rule- about every 20 minutes look 20 feet away for 20 seconds
Right-To-Know Laws- laws that make sure people who have a need/right to know information are informed of what they need to know.
icon-a simple design using simple lines and shapes hat conveys a message
vector-based graphics- a type of graphic that doesn't use pixels and so can be made small or blown p huge with no effect on the quality
specs/specifications of a project- what the project should have, and the basis of what message the design is supposed to convey
dialog box (within an application)- a dialog box contains words that help with the message a design is supposed to send.
palette (within an application)- the range of colors an artist uses in a design
guidelines- they help a designer set up perimeters in a design by using lines that are not visible unless they are created or needed.
extensions- are added in to make something bigger or longer
contextual menu- it is a menu that pops up after a right click or some other button is pushed that shows you different things that can be done such as copy and paste.
clipping mask- it is used to show only a portion of the design and does not delete the rest of the design only hides it.
Hue- the shade of the color
primary colors-blue, red, and yellow
secondary colors-green, purple, and orange
tertiary colors- red-orange, red-purple, blue-purple, blue-green, yellow-green, and yellow-orange
neutral colors- black, brown, white, and gray
fill size- how much data can be held
typography- the art of using type to create a message that is beyond the words themselves.
typeface- distinctive designs that make a type unique.
serif- a decorative line used to finish off a letter.
body type- sizes of text that range from 4pt to 12pt and are used in large amounts of writing.
display type- type sizes over 12pt that are usually used to draw attention.
reverse type- white type on solid black or dark color background.
point size- a unit of measurement that uses points to define size.
ligatures- a stroke in a typeface that connects two letters.
ampersand- a character that represents a word
small caps- when capital letters are used as lowercase and the uppercase is just bigger capital letters, they are slightly taller than the x-height of lowercase letters.
lowercase- the letters that are not capital
uppercase- the capital letters
flush left- all the text is aligned to the right
flush right- all the text is aligned to the right
centered- all the test is aligned to the center, formal, be careful with use
justified- aligned on the left and the right
lining- numbers that have a uniform height, height of a capital letter, more typical
non lining- numbers that are lowercase size, ascenders and descenders
leading- space in-between lines of type
margin- the white space around the edges of your document, the margins in indesign tell us where to keep important stuff
kerning- adjusting the space in-between individual characters
tracking- allows u to adjust spacing between characters or lines as a whole, a whole sentence, line, or paragraph
concept- an idea, something formed n one's mind
final product- the end result, how we ultimately communicate to our audience
thumbnail- a quick sketch to get thoughts out of your mind and onto paper
Initial Cap- larger decorative capitol letters at the beginning of text or paragraph
continuous tone image- an image made of varying shades of gray
resolution- the quality of the image, certain things like the printer need certain resolutions for the image to look good
file size- the space the image, document, etc takes up in the computer
continuous tone image- an image with nearly unlimited shades of gray that come together to create a continuous image.
resolution- it is how clear an image is pertaining to the amount of pixels.
typography- the art of using type to create a message that is beyond the words themselves.
typeface- distinctive designs that make a type unique.
serif- a decorative line used to finish off a letter.
body type- sizes of text that range from 4pt to 12pt and are used in large amounts of writing.
display type- type sizes over 12pt that are usually used to draw attention.
reverse type- white type on solid black or dark color background.
point size- a unit of measurement that uses points to define size.
ligatures- a stroke in a typeface that connects two letters.
ampersand- a character that represents a word
small caps- when capital letters are used as lowercase and the uppercase is just bigger capital letters, they are slightly taller than the x-height of lowercase letters.
lowercase- the letters that are not capital
uppercase- the capital letters
flush left- all the text is aligned to the right
flush right- all the text is aligned to the right
centered- all the test is aligned to the center, formal, be careful with use
justified- aligned on the left and the right
lining- numbers that have a uniform height, height of a capital letter, more typical
non lining- numbers that are lowercase size, ascenders and descenders
leading- space in-between lines of type
margin- the white space around the edges of your document, the margins in indesign tell us where to keep important stuff
kerning- adjusting the space in-between individual characters
tracking- allows u to adjust spacing between characters or lines as a whole, a whole sentence, line, or paragraph
concept- an idea, something formed n one's mind
final product- the end result, how we ultimately communicate to our audience
thumbnail- a quick sketch to get thoughts out of your mind and onto paper
Initial Cap- larger decorative capitol letters at the beginning of text or paragraph
