Assignment #14 research and inspiration

Research 

American Institute of Graphic Arts

• Founded in 1914
• Mission statement: "AIGA’s mission is to advance designing as a professional craft, strategic tool and vital cultural force." 
• What they do: "inform about best practices, standards for ethical conduct and professional expertise, communicate design’s importance to the public and business leaders about the power of design, inspire through articles, online galleries, profiles, videos and exhibitions, represent the profession through a network of chapters and student groups, stimulate discussion of the industry through events, social media and websites." Who they represent: Graphic Designers 
• How to become a member: apply for membership as a professional, associate, student, full time faculty, or group, receive membership materials. Student member opportunities: "Gain exposure by posting your portfolio in the AIGA Member Gallery. Find jobs and internships in AIGA Design Jobs. Network and learn at local and national events. Access exclusive member benefits."

Inspiration 

Z

focused

attention grabbing 

purposeful 

who is the target audience?

peers

what are you trying to communicate?

AIGA 

I think this poster does a really good job of communicating the AIGA and using the Z principles, it forces your eye to move around the page but the colors, lines, and fonts keep it interesting as you move around the page.

I believe this poster effectively moves your eye. I like that all of the objects work together in a slightly related way that still gives a random look. It makes the design both appealing and interesting.