Research
Color plays an important role in logo design because it can illicit certain feelings and emotions. For teen and young adult audiences vivd colors and neutrals are the current trend while older adults may want pastels. Logos need to be simple.
Inspiration
I like the way the letters combine in this logo along with the star. Its simple and gets the companies initials across.
This logo is fairly simple and used the principle of figure/ground by making the letters also a part of the face.
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