Assignment #18 Research and Inspiration

Research
wordmark- the company's full name
lettermark- the company's intials
in colors- orange, yellow, purple, pink, blue, pastels, neutrals
trends- less 2D, fruit, triangles, commas, banded, looptyloos, series of logos, gradients
Inspiration

I like the way the i is cleverly shown to be dead when he word is killed. It shows how you can play with the letters of the name.

I like the way the top of the i is done and the line around the word. The font is also appropriate, not to childish or old, just a font.

I think the font used works very well for the company. It is flowy and energetic without being over the top or overwhelming.