Tuesday, April 24, 2012

Stationary Package


  • the printed pieces that a company utilizes for communication purposes
  • when establishing a business, it is very important that all communication are well coordinated and that the message of the organizations is presented consistently  
  • includes business card, letterhead, and envelope 
Business Card

  • an essential part of a stationary design
  • when you hand someone your business card, they will form an immediate opinion abut your company
  • you business card does more that tell people how to find you, it something about our company- its mission, its culture, and its goals
  • everything from the colors, fonts, the texture, shade , and gloss of the paper you print on says something about you
  • typically includes: logo, company name, employee name, title, phone number, fax number, email address, company address, and web address
  • must be 2" by 3"
  • horixontal or vertical orientation
  • check for accuracy 
  • check for unity......continuity among other pieces 
  • typical margin is .25" to .125" 
Letterhead
  • a printed piece of paper used to send letters , memos, etc. 
  • typically includes: logo, company name, company address, phones number, fax number, and web address
  • most of paper clear
  • design tips: must be 8.5" by 11" (standard), must be vertical orientation, must leave room to write, check for accuracy, check for unity....continuity among other pieces 
Envelope
  • the packaging that contains the letter/form when being mailed, standard #10 envelope 
  • typically includes: logo, company name, company address 
  • design tips: must be 9.5" by 4.125", horizontal or vertical orientation, must leave room for recipients address and stamp, check for accuracy, check for unity....continuity among other pieces 

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